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Merica & Associates
Unlike the targets of their investigations, Merica & Associates WANTS to stand out from the crowd – to be noticed and found by clients in need of their services.
We explored several different directions for Merica & Associates’ logo, from playful to serious, finally settling on a design with a law enforcement feeling. The client also wanted a tagline as part of the identity, so options for that were provided as well, finally deciding that ‘Digging Deeper’ provided the right message. Click the navigational arrows to see the other logo options.
Three different layouts for stationery were presented, each inspired by the masculine feel of the logo. The client opted for the design shown at right.