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Merica & Associates

Undercover marketing

Unlike the targets of their investigations, Merica & Associates WANTS to stand out from the crowd – to be noticed and found by clients in need of their services.

 

FINAL LOGO

 

OPTION 1

 

OPTION 2

We explored several different directions for Merica & Associates’ logo, from playful to serious, finally settling on a design with a law enforcement feeling. The client also wanted a tagline as part of the identity, so options for that were provided as well, finally deciding that ‘Digging Deeper’ provided the right message. Click the navigational arrows to see the other logo options. 

Three different layouts for stationery were presented, each inspired by the masculine feel of the logo. The client opted for the design shown at right. 

A simple WordPress website was created so that potential clients could learn more about Merica & Associates. The client can update information on their own. See the site here.

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